Make Your Webcasts More Engaging With Personalized Audience Interaction

The webcasting and virtual events industry is moving at blinding speed. What started as a simple and convenient medium for companies to get their message across to a broader online audience is now a powerful content delivery and social vehicle changing the face of business, for the good.

We at INXPO are fueling this revolution, transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business. Specifically through XPOSLIDE (a feature of our webcasting platform, XPOCAST), webcasting is now more interactive and engaging.

Instead of being mostly a one-way communication vehicle relying on talking heads and PowerPoint slides, XPOSLIDE allows companies to take their audience on a virtual journey — engaging them at various points throughout the webcast to keep their attention and provide more value. It’s a rich interactive experience.

Through XPOSLIDE you can run interactive product demos and enable YouTube videos right in the slide area. You can also search the Web and display Twitter streams in real-time from any point in the presentation enabling the audience to click around any destination you take them and then bring them back to the formal presentation at any point.

These functionalities add tremendous value to the audience and provide the presenters the opportunity to bring their content to life wherever it may reside. It doesn’t have to be all pre-baked into PowerPoint slides. XPOSLIDE also allows the showing of rich media files making webcasts more robust and interesting.

Perhaps one of the most impressive features of XPOSLIDE is its desktop sharing capabilities. At any point during a webcast, presenters can show their desktops and share any files. This is extremely useful for demonstrations or even browsing gated Internet sites so the viewers do not have to login but see everything the presenter is doing on his/her desktop.

Other audience interactive features include the creating of individual or group chat rooms; blogging; real-time polls; surveys; and audience Q&A.

Today’s virtual world is all about engaging with your audience on a more personal level. It’s about putting professionals with like-minded interests together seamlessly. It’s about taking your audience on a journey and bringing them valuable content wherever it is located and through whatever medium available — blogs, tweets, videos, social networking and yes, even PowerPoint.