This posting was adapted from my response to a question posted at FOCUS.com.
Three quick predictions on virtual trade shows:
- HYBRIDS EVERYWHERE: Virtual gets easier and every major tradeshow will have a virtual ‘companion’ to extend the content, community and conversation
- ASSOCIATION MARKETPLACES: Associations will finally wake up to the fact that vendor directories are of little value and instead create 365 Marketplaces where people can more easily find the goods and services they seek AND the advice of their peers on what to buy.
- VIRTUAL COMMUNITIES will finally deliver on the promise of social marketing for business by providing meaningful destinations, not just pages and links where people will go to meet, learn and do business.
Happy Virtual 2011.