Matt Schifrin, Vice President and Investments Editor of Forbes Media, speaks with Linda Bentley, Director of Business Development, Forbes, about the success of Forbes’ virtual events strategy. In this third part, Matt discusses how virtual can complement real-world conferences and the importance of archiving content.
Linda: How do you see your virtual events complementing your offline events?
Matt: Well, we haven’t…that’s sort of version 2.0 of where we’re going with virtual events. So far we’ve only done online-only events. They’ve not complemented real-world or physical events. But Forbes has a long history of conferences. We have a CEO conference that’s very well attended. We have executive woman’s conference that’s very well attended. And we have an Asian CEO conference.
I think in the very near future, we are going to enhance these real-world conferences with a virtual version of the conference that may have additional content. It’ll certainly expand our audience. Not everyone can actually get to those real-world conferences. And even for the people who attend the real-world conferences, when they go back to their hotel rooms, when they go back to their offices, they can still get into those conferences either during the event or in an on-demand form, which is another nice thing that InXpo does offer in that we often times will leave our conferences up for two months after the actual live event day. And that’s really good because you will get leads and new people who are interested in the content in your conference coming in after the fact. And that’s significant amount of traffic often.
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