Posted by: Cece Salomon-Lee | January 20, 2010

ThinkBalm Decision Guide for Enterprise Immersive Software

In the past 18 months, the virtual events industry has exploded. This growth was initially spurred by the economic recession and demand for cost-effective alternatives for meetings and events. Now the demand is driven by corporations recognizing the value of virtual events technology as a business tool that delivers real results.

ThinkBalm, a boutique analyst firm lead by Erica Driver and Sam Driver, has published a case-based guide on enterprise immersive software titled “The Enterprise Immersive Software Decision-Making Guide“. Not meant to be a side-by-side comparison of various vendors, the Drivers do seek to provide guidance on how this technology can solve day-to-day business needs.

Interviewing several vendors (including InXpo) and enterprise end users, this report provides an overview of the market, the vendors and different use cases. Due to market flux and variety of vendors, the Drivers write: 

The vendors come from a variety of backgrounds and have different specializations and strengths and weaknesses. They are not all targeting the same use cases. Just as office productivity suites today now include separate-yet-integrated applications for word processing, spreadsheets, presentations, and more, immersive software product suites will evolve to focus on groups of related business problems. Eventually, we envision an immersion layer developing that will integrate with multiple enterprise systems and applications (6). But this is years away.  



 ThinkBalm has done a thorough job in their guide, providing a baseline on the types of questions to consider when evaluating enterprise immersive software or virtual events. The challenge is keeping pace with the changes in the industry and with each vendor.

In InXpo’s case, we are continually partnering with our customers to demonstrate the power of InXpo’s Virtual Events Platform for both large-scaled (15-17,000 attendees) and smaller virtual events (hundreds to thousands of people). As for our platform, we are currently preparing release 8.3.1 with exciting new features. Check back shortly to learn about our latest platform releases, customer use cases and announcements.

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