In December 2009, Dennis wrote about how 2010 is the Year of the Hybrid Event. For those of you considering a hybrid event, here are some tips to help you:
- Define your objectives and metrics: Be clear about your objectives upfront so you can precisely measure the success of your hybrid event accordingly.
- Plan Ahead: As with a virtual event, hybrid events are relatively new. We recommend allotting extra time for planning and to prepare for unforeseen issues, such as technology compatibility, firewalls, etc.
- Survey Your Audience: To create an engaging experience, be sure to survey your audience to understand the demographics and technographics. For example, if your audience is comfortable with video, then plan to incorporate video as part of your hybrid event.
- Proper Staffing: The tendency is to have the same staff for the physical and virtual events. Provide dedicated staff to each to ensure that you’re addressing the needs of your audience in each format.
- Blend the Experience. Create experiences that bring the virtual and physical events together. For instance, have a dedicated ask the expert session for virtual attendees.
- Promote one event brand: Whether physical or virtual, this is one event experience. Don’t overemphasize one format over the other in your marketing and communications.
What other tips do you have for hyrbid events?