Posted by: Cece Salomon-Lee | June 8, 2009

XpoTalk TV: Liz Miller of CMO Council and the Challenges of Marketers for 2009-2010

Liz Miller, Vice President of Programs & Operations, CMO Council, sat down with us to discuss some of the issues that marketers are facing. The CMO Council is an organization of 4,500 senior-level marketers from around the globe. Here is a summary of the video:

Retain and Activate Loyal Customers

  • It’s about “retention, retention, retention”
  • How can this be done faster, for less money, better
  • How can I engage in this programs and get the most out of this through measurment

The “AIG” Effect on Marketers’ Event Strategies

  • 2009 is the year of the customer experience
  • All events – online or offline – how do these individual touchpoints to consumers are optimizing the consumer experience
  • How to keep the customer experience from online to offline to online and so on
  • Amazing online technologies to collaborate with one another and how can these be leveraged and event spaces to deliver timely communications both online and offline

Retweet this on Twitter

Cut and paste this into Twitter: XpoTalk Interview with @lizkmiller re: issues that marketers face by @InXpoLive:

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