Posted by: Cece Salomon-Lee | May 15, 2009

XpoTalk TV: Kerry Smith of Red7Media Discusses Virtual Events – Part 2

During the Event Marketing Summit in Chicago (April 27-29, 2009), Malcolm Lotzof, CEO of InXpo, and Kerry Smith, CEO of Red7Media, sat down for a conversation regarding the media industry and virtual events. Continuing from part 1, this is part 2 of the conversation:

 365, 24/7 Virtual Environment

  • Having a 356 day, 24/7 environment with live events that pop up
  • Red7Media is looking at ways to create a virtual experience that lives yearlong
  • Looking at live event portfolio to determine how the events occur and how often
  • How to use virtual platform to enable companies to screen each other for an ongoing dialogue

Personalization and Interaction is Key

  • Regardless if the event is physical or virtual, the most important thing to consider what attendees need to accomplish and helping to navigate them to the content that they need
  • While it’s more difficult in a physical world, an online world enables publishers to create a personal experience that makes it relevant and engaging for the person

Tweet this on Twitter

Cut and paste the below into Twitter:

XpoTalk Interview with Red7Media – Part 2: virtual environment, personalization by @InXpoLive:

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