During the Event Marketing Summit in Chicago (April 27-29, 2009), Malcolm Lotzof, CEO of InXpo, and Kerry Smith, CEO of Red7Media, sat down for a conversation regarding the media industry and virtual events. This is part 1 of the conversation:
Red7Media’s Plans for Virtual Events
Malcolm discussed how InXpo collaborates with media companies on virtual events and recognizes that media companies have content and an audience. He asked Kerry how is Red7Media approaching virtual events?
- As a business-to-business (B2B) company, Red7Media is exploring virtual
- Looking to leverage their content in many ways to engage audiences with advertisers
- The goal is to facilitate a community and enable advertisers to get the message out and drive commerce
- Live events is a great way to bring advertisers and readers together in a physical setting
- With virtual, Red7Media can deepen engagements in a virtual environment that leverage all the content that Red7Media and its customers can provide to audiences
- Virtual events reaches a wider audience to share information, community and points of view
- Looking at how Red7Media can use a virtual environment to link to face-to-face
- How to use a virtual event to qualify people for a decision that may culminate in the face-to-face
An Event is An Event is An Event
- Malcolm emphasized that virtual events don’t replace physical events. An event is an event is an event.
- Virtual component is an extension of the physical event.
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XpoTalk Interview with Red7Media Part 1: media company and virtual events by @InXpoLive: http://twurl.nl/vlo7no