Posted by: Cece Salomon-Lee | May 11, 2009

It’s Not About Virtual or Physical, It’s About the Community

Community by naillkennedy via Flickr

Community by naillkennedy via Flickr

 From May 11-14, SAP will  be holding its annual SAPPHIRE 2009 conference in Orlando, Florida.   For those unable to attend the event in person, SAP is providing  a select subset of content, to include keynotes, through a virtual event  called INSIGHTS FROM SAPPHIRE, which will be powered by the InXpo Virtual Event Platform. The virtual event will include “35 live, on-demand, and interactive  experiences direct from SAPPHIRE 2009 Orlando” from May 12-15, 2009  according to the registration page.

We’re seeing more customers and publishers inquiring about this strategy. As the economy improves we anticipate this becoming more of the norm. No longer will the discussion be centered on whether or not an event should be physical, virtual or both. Rather, the strategy will be based on how to best connect, educate and engage a community regardless of an event’s physical or virtual location.

As Malcolm Lotzof, CEO of InXpo, wrote in “What Does the Future Hold for Virtual Events?” (and this is a paraphrase):

“Our goal is not merely to replicate a physical event in a virtual environment or to add fancy graphics to a webcast for a pseudo ‘virtual event.’ Rather, I’m referring to using theme-driven virtual events to truly engage  communities within a virtual environment or experience that may available up to 365 days, 24/7.”

Do you agree or disagree? Let us know in the comments.


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