From May 11-14, SAP will be holding its annual SAPPHIRE 2009 conference in Orlando, Florida. For those unable to attend the event in person, SAP is providing a select subset of content, to include keynotes, through a virtual event called INSIGHTS FROM SAPPHIRE, which will be powered by the InXpo Virtual Event Platform. The virtual event will include “35 live, on-demand, and interactive experiences direct from SAPPHIRE 2009 Orlando” from May 12-15, 2009 according to the registration page.
We’re seeing more customers and publishers inquiring about this strategy. As the economy improves we anticipate this becoming more of the norm. No longer will the discussion be centered on whether or not an event should be physical, virtual or both. Rather, the strategy will be based on how to best connect, educate and engage a community regardless of an event’s physical or virtual location.
As Malcolm Lotzof, CEO of InXpo, wrote in “What Does the Future Hold for Virtual Events?” (and this is a paraphrase):
“Our goal is not merely to replicate a physical event in a virtual environment or to add fancy graphics to a webcast for a pseudo ‘virtual event.’ Rather, I’m referring to using theme-driven virtual events to truly engage communities within a virtual environment or experience that may available up to 365 days, 24/7.”
Do you agree or disagree? Let us know in the comments.
Articles about INSIGHTS FROM SAPPHIRE:
- My VenturePad: Another Social Media Weapon in Your Arsenal (Update May 14, 2009)
- The Seamless Workforce: Podcast – SAPPHIRE 09 musings with Anthony Bosco (Update May 14, 2009 – Go to 3:10 – 4:00 for the discussion about the virtual INSIGHTS FROM SAPPHIRE)
Tweet this on Twitter
Cut and paste the below into Twitter:
It’s not about virtual or physical events, it’s about the community post by @InXpoLive: http://twurl.nl/u07rx4