Posted by: Cece Salomon-Lee | April 27, 2009

Event Marketing Summit: First Day Summary


During the first day of the Event Marketing Summit, virtual events has been a large part of the discussion. Some interesting tidbits throughout the day included:

  • According to Gartner, there will be over 300 million virtual users in 2008 worldwide which will grow to 1 billion virtualworldwide users by 2017
  • Caught a bit of keynote by Paul Salinger of Oracle regarding virtual events and his preference for interacting online, such as Twitter
  • In the Cisco Event Portfolio session, Kathy Sulgit of Cisco mentioned 7 reasons why you would consider going virtual:
    • Extend Reach
    • Extend Spend
    • Extend Duration
    • Demo technology capabilities
    • Get better metrics
    • Increased relationship relevance
    • Reduce spend
  • Sulgit also highlighted the importance of aligning your event portfolio to be customer centric

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Quick summary of first day at #EMS09 #EMSCHI by @InXpoLive:


  1. The most useful part of Day 1 for me was the lunchtime keynote address by Paul Salinger. Based on his comments and the Oracle strategy he laid out, I completely re-evaluated how I address prospects in my sales pipeline. I took about 5 pages of notes! I can’t wait to get back to the office and implement a more strategic approach to converting sales.

  2. Gah! Wish I could be there! 🙂

  3. It’s definitely been great. I understand that they are live streaming some of the sessions. Check out the updates on Twitter with #EMS09 and #EMSCHI tags.

    Barbara – that’s great to hear! Have a great show (update: 4/29/09)

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