I previously wrote about the MarketingProfs’ Digital Marketing World Virtual Conference (note: my company powered the virtual conference and participated as an exhibitor) and mentioned that MarketingProfs was the second most discussed topic on Twitter that day.
After the show concluded, I took a snapshot of tweets directly related to InXpo. The above image includes:
Post from Business.com’s B2B Online Marketing: Are Virtual Tradeshows Worthwhile for B2B
Post from MarketingInteractions: Virtual Events plus Twitter ROCK! tweets directly related to
InXpo powering the MarketingProfs event
Retweets of my original post about the event
Potential Reach and Influence
This snapshot gives you a sense into why companies and events are buzzing about the potential of Twitter. One tweet has the potential to be picked up by not only your followers, but also your followers’ followers and so on. You also then have to consider the influence of each individual who subsequently retweets it. With these factored in, the potential reach and influence of a single tweet can be quite powerful.
For example, the business.com post potentially reached 6914 people while my previous post had a potential reach of over 27,500!
What Does this Mean for Your Event
With the rise of social media technologies, attendees are participating more in the discussion around the event. No longer is it a one-way broadcast from the podium to the audience with Q&A from a microphone. The trend, and to some degree expectation, is that attendees’ voices will be “heard” and responded to throughout the conference and during sessions.
Here are the benefits for show organizers:
Increased Engagement: With Twitter, attendees are becoming engaged with your show, content and speakers. This provides an additional level of engagement that wasn’t available previously
Real-time Feedback: You have a real-time pulse of what attendees are seeking to hear and see. Where possible, you can begin altering your schedule to better address these needs
Extending Audience: With hundreds and potentially thousands of messages created about your event, you’re extending your sphere of influence to new audiences. Who knows, people may decide to come to the event after seeing it on a friend’s twitter feed.
Free Promotion: And all of this is free. New audiences. Increased brand awareness. What more can you ask for?
Tweet this on Twitter
To make this easier, just cut and paste the following:
Glimpse of Twitter’s Power for Event Marketing by @InXpoLive: http://twurl.nl/mdnr4w