Posted by: Cece Salomon-Lee | March 24, 2009

Steal These 12 Ideas for Your Virtual Event Audience Acquisition Needs

audienceWith individuals limiting their attendance at physical events due to corporate travel restrictions or budgetary reasons, virtual events are becoming a popular way for education, lead generation and networking. If you’re planning a virtual event, steal these ideas for driving awareness and audiences to your event:


  • Create Facebook Page: The fastest demographic on Facebook is now those 30 and older. While still considered a social tool, Facebook is fast becoming a place for professional networking. Create a Facebook Page to provide regular updates about your event while enabling your audience to engage with one another before the event begins.
  • Advertise on Facebook: Advertising on Facebook is fairly new and relatively inexpensive. The ability to target ads based on region, age group and other demographic information may be worth a test campaign to determine how this works as an audience generation tactic.
  • Create an event in Facebook Groups: If you belong to Facebook groups relevant to your event, post the event to those particular groups.
  • Post Your Event on LinkedIn: LinkedIn has the ability to add events, even virtual ones. Add the invite to the general event categories, as well as adding it to relevant groups.
  • Invite Your LinkedIn and/or Facebook friends: With Facebook becoming more professional leaning and LinkedIn primarily for business networking, invite relevant connections to your event. Provide them with an easy way to invite their friends as well.
  • Issue a press release: Press release distribution services have the ability to seed your press release with various online outlets. While not targeted, the wide online distribution can provide SEO benefits for your event landing page. Not only does this give you more awareness online, but also you customers may read the release on your website or on one of these websites. Also consider pointing back to a page that includes your “social media” elements, such as bookmarks of related articles, videos and images.
  • Use Twitter: Twitter’s value proposition is the ability for your network to help spread the word to their network and so on. Provide text that can be retweeted easily, like the Tweet this on Twitter that ends this post. In addition to spreading the word, create a hashtag category, like #InXpoLive, that is used with related event tweets by you and your attendees. This way, people can search or filter tweets based on the hashtag to follow the discussion.
  • Have your speakers spread the word: Make it easy for your speakers to publicize their participation at your event. This can include sample language to post on their blogs, a press release template to send a press release, or providing discount codes to their audience. You may even want to consider selecting speakers who are good at self-promoting themselves to begin with.
  • Post slides online with is a great resource for those seeking ideas for their own presentations or for educational purposes. But, in the end, these are just words on a page. By posting some of the presenter slides to the site, you’re whetting people’s appetite to hear more about that particular topic. Include an end slide that has more information about the day and time of the particular presentation.
  • Create a video: Create a short video to help publicize the benefits of the virtual event. Make the video visually appealing and embed the video on Facebook, link to it on Twitter and more.
  • Bookmark your event page on Delicious and StumbleUpon: Social bookmarking sites like delicious and StumbleUpon rely on people to filter out interesting and information websites and/or pages. Create an account on these sites for your event and bookmark all the relevant sites. Be sure to include a good description and tag the pages with all relevant keywords.
  • Blog about your event: If you have an existing blog, be sure to provide regular updates on your blog. If you don’t have a blog, consider creating one related to the event. You’re able to provide updates on content and conduct mini interviews with speakers as way to drive interest for the event. And if this is a regularly scheduled virtual event, you can continue driving thought leadership on the topic to increase your readership for the next event.

What other ideas do you recommend for driving an audience to a virtual event?



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To make this easier for you, just copy and past the below on Twitter:

Steal these 12 tips for virtual event audience acquisition from @InXpoLive:


Photo Credit: Carson Summit – Audience by Pete Lambert via flickr


  1. Great post! We will be “stealing these” to increase our attendance in our second life sessions on cpa island (

    Thanks for sharing.

  2. […] Steal these 12 Ideas for Your Virtual Event Acquisition Needs […]

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